profile:
Versatile Senior TV & Content Producer with over a decade’s experience producing TV, social content and integrated campaigns. Prior to freelancing in New Zealand, I spent six years producing out of Amsterdam and London.
I bring passion, great people skills and creativity to the table to help drive a team forward making the idea, and the process stronger. Over the years, I have accumulated strong production and client facing experience having worked in advertising agencies, digital, film and content production and client-side environments.
Prior to producing, I worked for film production company, The Sweet Shop for seven years. As the company’s International Marketing and Communications Manager, I was responsible for all marketing, branding and communications initiatives. Supporting the company's expansion and opening five offices around the world.
Brands include: Google, Apple, Air New Zealand, Les Mills International, Tourism New Zealand, Adidas, PlayStation, ASICS (global), ABSOLUT (global), Heineken (global), Philips (global), Samsung, MTV, GUCCI, Hyundai, NIVEA, The Sweet Shop.
Projects produced: UK, Spain, France, Germany, Australia, Portugal, Brazil, Prague, Japan, Hawaii, Thailand, Egypt, New Zealand.
I love travel, words and wit, integrity (in life and business), a good story teller and been known to throw a killer dinner party.
skills:
Campaign development including television, social and content campaigns, print, radio, OOH, re-branding campaigns and experiential
Proven project management skill set including strong scoping, financial management and risk analysis
Client relationship management expertise
Team leadership
Experienced problem solver
Managing multi-disciplinary teams and third-party suppliers
Sense of humour, team player and tenacity
bio
January 2017 - Present
I AM JO KELLY
Freelance Srn TV & Content Producer
- Special Group: Srn TV & Content Producer (inc: integrated campaigns)
- Disney, Sydney: Srn Content Producer
- Pitch Black Partners, Burger King: Snr TV & Content Producer
- Isobar, Auckland, Les Mills campaign: Snr Content Producer
- Shine, Auckland: Executive Producer cover & Snr TV Producer
- Brandology, Auckland/Mike Kings 'I am Hope/Gumboot Friday' campaign: Snr TV & Content Producer
- R/GA, Sydney/Google: Snr Integrated & TV Producer
- Shine, Auckland/Blue Bridge: Stills Producer
- R/GA, Sydney/Samsung: Snr Integrated Producer
- Shine, Auckland/Genesis: Snr Stills & Content Producer
- Shine, Auckland/One Roof: Snr Integrated Producer
- Google NY/The Agoraphobic Traveller: Exhibition & film project, NY: Snr Integrated Producer
- Shine, Auckland/Hyundai Intrepid Campaign: Film & Stills Producer
- Young & Shand, Auckland, Digital Agency/2 Degrees: Digital Producer
- Smasher Films/Nokia,Berlin: Film Producer
- Design Works, Auckland, Brand Strategy/Air New Zealand & Tourism New Zealand: Account Director (8months)
- Design Works, Auckland, Brand Strategy: Film producer
- Principals, Auckland, Brand Strategy Agency: Film producer
Clients: Google, Air New Zealand, Tourism New Zealand, Samsung, Hyundai, 2degrees, Lewis Road Creamery, Les Mills, Disney
January 2014 - August 2016
180 Amsterdam, Amsterdam
Snr TV & Content Producer
- Encompassing global TVC campaign production, content and digital production, print, experiential, events, OOH
- Creation of Benetton's latest ‘Face of the city” campaign including construction of digital algorithm, animation, print and POP deliverables, http://creativity-online.com/work/benetton-the-faces-of-the-city/45375
- Produced integrated campaign for Asics Rugby incorporating content production, print campaign and digital assets with International rugby teams Springboks and Wallabies
- Produced PlayStation commercials incorporating live action, 2D & 3D animation for PS VitaSummer, Invizimals, Batman, Little Big Planet
- Produced events incorporating experiential elements for Asics in Croatia, Prague, Spain, Amsterdam.
Clients: PlayStation, Asics, Bennetton, ING bank
July 2013 - December 2013
Sid Lee, Amsterdam
Freelance Content & Digital Producer
- Launched ABSOLUT Transform Today site, involved in the development of 28 interactive content pieces, CMS development, development of social media assets, localisations & site launch.
- Produced NIVEA Christmas Advent Calendar mobile site, involving 24 different interactive games, http://vimeo.com/80784603
- FWA Mobile Site of the Day: Dec 21, 2013
Clients: ABSOLUT & NIVEA
August 2012 - July 2013
TBWA Amsterdam, Amsterdam
TV & Content Producer
- Produced TVC campaign for sports channel, Eredivisie Live, mood films, animations, stills shoot
- Project Managed pitches for Heineken (digital & social media platform creation) and adidas including management of 6 global teams.
Clients: adidas, Heineken, Carrera, Mont Blanc, Eredivisie Live
April 2012 - July 2012
Mini Vegas, Amsterdam
Freelance Content & Experiential Producer
- Production of Adidas ‘Go all in’ projection mapping project with agency Heimat, Berlin, for the UEFA Champions League Football Finale week, Munich. Involving CG based 3D building projections, incl. real-time data visualizations displaying results of several installations and week long event, Munich, Germany.
- Responsible for managing all aspects of project including scope, budget, risk, schedule, team structure, asset and post production, event management, quality control, and communication.
Client: Adidas
August 2010 - August 2012
Tribal DDB, Amsterdam
Content & Digital Producer
- Produced global and pan-European digital marketing and content initiatives. Responsible for managing all aspects of project including scope, budget, risk, schedule, team structure, production & shoots, quality control, and communication.
- Produced aspects of multi award winning ‘’Philips Obsessed with Sound’’ campaign including enhancement of Facebook application, film production, online competition management, management of user generated content, CMS development, entertainment/artist management, rich media banner campaign, implementation of all localizations, metrics and analytics
- Produced ‘’Nigel and Victoria 2’’ campaign involving development of Facebook application, complex film shoots across European locations, stills shoots, branded YouTube channel, banner campaign, CMS development, entertainment/artist management, assisted with social media and seeding strategy, PR management, competition management, print production, devised the localisation procedure for upwards of 200 master assets, implementation of metrics and analytics.
- Additionally produced; category pages for Philips.com, website optimizations, apps, rich media banner campaigns, interactive films, 3D modeling requirements, print and POS.
Client: Philips
October 2009 - December 2009
The Rumpus Room
Digital Producer
- Producer aspects of campaign, 'The Amplichoir', for clients MTV and Dell with agency Mother, London.
Client: MTV, Dell
June 2007 - September 2009
The Sweet Shop, Auckland, London, New York, Los Angeles
International Marketing and Communications Manager
- Managed annual global Marketing and PR budget and operations
- Responsible for overseeing the development and implementation of all marketing, branding and PR initiatives across company’s global network of 6 offices and 4 sales branches
- Produced digital projects including website development, blog, database integration, viral campaigns
- Project managed implementation of digital marketing and online asset management system. System saved $100,000 p/a in reduction of production and global distribution costs.
- Presented financial and performance status reports at monthly Board of Directors meetings
- Managed department of two marketing and PR practitioners, and up to six freelance assistants
- Led global marketing and sales department meetings of up to 15+ people
- Wrote and produced company’s global performance report dispatched weekly to 60+ personnel
- Supported companies global business expansion, including establishment of Los Angeles office, New York, London, Australia
June 2005 - June 2007
The Sweet Shop, Auckland, London
Marketing and Communications Manager
- Responsible for scope definition, budget, production and scheduling of all marketing initiatives
- Responsible for producing brand, DM and print campaigns, website development, DVD interfaces, animations, events, PR, sponsorship activities and creation of branded collateral
- Communications Manager creating press releases, annual general financial reports, pitch documents, magazine articles, invitations, speeches
- Responsible for identifying, briefing and the management of third party suppliers
- Produced complete rebranding campaign
- Supported companies global business expansion, represented company at international events, liaised with government and industry organisations.
June 2001- January 2005
The Sweet Shop, Auckland
Marketing and Communications Co - ordinator
education
PMBOK, Project Managers Body of Knowledge, Certificate in Practical Project Management Fundamentals
Post Grad Paper, Marketing Communications, Auckland University of Technology
Post Grad paper: Writing for the media, Auckland University of Technology
Bachelor of Communications major: multimedia & journalism, Auckland University of Technology
awards
Advertising:
Nivea Advent Calender: FWA Mobile site of the Day I Adidas 'Make your choice': IF DESIGN AWARD - Gold Winner | IF DESIGN AWARD – Silver Winner | JAHRBUCH DER WERBUNG - Gold | WEBBY AWARDS - Best Online Campaign | WEBBY AWARDS - 3x nominated | EUROBEST - 2x Shortlist - Events, Integrated | CRISTAL FESTIVALS - Gold - Media | CRISTAL FESTIVALS - Silber - Outdoor | CRISTAL FESTIVALS - Bronze - Branded Content | CRISTAL FESTIVALS - Shortlist - Integrated | MOBIUS - Gold - Integrated | MOBIUS - Best of Show Nominierung | MEW MEDIA AWARD - Silver - Effizienz | AME - 2x Shortlist | CANNES LIONS - 4X Nominee | Philips 'Obsessed with Sound': Cannes Cyber Lions 2012 | Cannes Gold: Craft, Best Music/Sound Design | Cannes Silver: Websites & Microsites | Other Consumer Products (including Durable Goods) | Cannes Bronze: Best Digitally Led Integrated Campaign | Cannes Bronze: Craft, Interface & Navigation | FWA Site of the Day | YoungGuns International Awards | Silver Bullet: Design Aesthetics | Silver Bullet: Micro Sites | Eurobest 2011 Philips, Bronze: Interface & Navigation | Eurobest Bronze Digital Design | Lovie Awards 2011 Philips | Lovie Gold: Internet video Craft: Best use of interactive video | Lovie Silver: Online advertising single: Branded content | Lovie Silver Website Craft: Best Practices The Sweet Shop ANZ Auckland Export Awards ‘Auckland Service Provider of the Year
Communications & Marketing:
Air New Zealand/Designworks: BEST awards 'Best Effect Awards' 2017 I The Sweet Shop: New Zealand Trade and Enterprise ‘Creative and Design Exporter of the Year I ’Creativity 'Top Twenty Production Companies in the World" I ANZ Auckland Export Awards ‘Auckland Service Provider of the Year I ANZ Auckland Export Awards ‘Auckland Service Provider of the Year’ I CAANZ Axis ‘Production Company of the Year’ I Boards Magazine ‘Top 20 Production Company in the World’ I Australian Creative Magazine ‘Production Company of the Year’
referances
"……”She's like a sniper; focuses in and takes that project out"
"........ “Jojo is a firecracker of a person and producer. She will embrace a challenge with all her intellect, roll up her sleeves, hustle in and problem solve. She will then construct teams, solutions and methods to make it happen - and that team will have fun doing it. I've seen her do this across Film/TV, content, digital and experiential......"
"........”She's a results driven producer with 360 experience and great client facing skills"
"........”at each event I threw more pressure, tighter deadlines and higher expectations at her and she rose to the challenge. She delivers"
"........”JK is one connected person. The reason is, she's lovely, giving and people gravitate toward her. She manages to negotiate her teams, suppliers and client's alike in a way that's just her way"