Absout 'Transform Today'
Digital and content production
Client: Absolute Vodka
Agency: Sid Lee, Amsterdam
Produced 28 interactive & content pieces, CMS development, development of social media assets, localisations & site launch.
In order to re-launch the Absolut Brand and move on from the bottle art they’d been running since the beginning of advertising, the idea of "Transform Today" was pitched. It was a celebration on their heritage as a brand fueling creative collaboration. The idea involved featuring 4 artists who were transformative in their way of thinking.
