PlayStation 'Batman Arkham Knight'

Film and print production

Client: PlayStation

Agency: 180 Amsterdam

Production Company: Glass Works, Amsterdam

For the launch of Batman: Arkham Knight and the exclusive Scarecrow Nightmare Missions, which were available only on PS4, we created a campaign that was truly 'For The Players'.

To prepare eager gamers for the missions we created a bespoke animated trailer, as well as a series of detailed digital blueprint assets. These assets were leaked online in various formats (gifs, video, jpgs etc) via various social networks, with each giving hints and tips that would help prepare players for when they came face to face with Batman’s biggest nightmare, a 100ft Scarecrow.