Asics 'MetaRun'
Film production
Client: Asics
Agency: 180, Amsterdam
Production Company: Post Panic, Amsterdam
Produced 1 x 90", 1 x 30", 4 x 15" films, social digital assets, pint campaign
For the global launch of the shoe we created an embellished and more mysterious version of the ASICS I.S.S. lab in Kobe, Japan, and used that visual world as the setting for all communications across film, print and social media. We started with a teaser campaign that ran in the weeks before launch, and then revealed the shoe to elite runners around the world.
